Hello! Welcome to my website, currently under rethinking and construction for further informations
or questions, please hello [at] lucabogoni [dot] com (contact me)
Hello! Welcome to my website, currently under rethinking and construction for further informations
or questions, please hello [at] lucabogoni [dot] com (contact me)
For the third edition of the collective art exhibition Open, I helped create a visual identity and some printed promotional material for Venice's S.a.L.E. Docks, an independent space for contemporary art, founded by political activists and squat advocates. Brainstorming on the logo, I kept in mind the old Open/Closed signs ubiquitous on doors of small cafés and shops. The typography connects the two and communicates the sense of being welcomed: "Hey, we're open – come in, have a look around – feed your curiosity."
When I moved on to design the poster, I had to represent Open’s collectivist spirit and also this year’s theme: the relationship between societal action and artistic work. Accordingly, I centered the logo within a chaotic cosmos of interacting abstract shapes, symbolic images and typographies, all hand-drawn. The colors help give an additional sense of collectivity, and show a part of the cosmos as active (in color) and a part as waiting to get involved (in black).
Berlin-based fly needed a new visual identity. Because the firm specializes in auction and advisory for both contemporary and street art, the communications had to be elegant, but also fresh. The results incorporate the textures and layers that inspired fly in the very beginning.
The Italian Embassy in Berlin commissioned me to create a visual identity for ITaliens, a series of exhibitions featuring contemporary Italian artists living and working in Berlin. Just as the series’ name is a play on words, I wanted the logo to play with the space between the traditional and otherworldly. The beginning of the word is written with bodoni, one of the oldest Italian typefaces, but the second half is quite foreign: printed letters, crumpled up, rescanned, and digitized.
Once the logo was established, it was time to create a flyer for the first exhibition. The embassy is full of classic, traditional Italian architecture and old forniture; I projected the logo into the building’s staid surfaces. Photographs of the results gave me a series of images to correspond with the series of upcoming events.
To commemorate the 40th anniversary of Woodstock, Moleskine asked me to design a fully customized set of four limited edition notebooks and a display case to house the books in-store. Each edition had a special theme — peace, love, music and all 3 together — and included a custom cover, paperband and flyleaf, plus a hidden gift of poster, stickers or postcards. Following the success of the first run at Barnes & Noble, a second printing was created and sold worldwide.
MoMA’s film department frequently honors key international directors with retrospectives. Since 2006, I’ve worked with Moleskine to support this initiative via customized notebooks for the directors’ opening receptions. The notebooks are graphically linked by a shared concept; a filmography is displayed on the paperband, and the director’s signature on the book’s cover. However, by varying the hand-lettering and the color schemes, we’ve enabled each book to be completely unique and suited to its director.
Illustrator Nele Brönner and I formed Kick the Cactus in order to collaborate on a series of posters dedicated to contemporary events and social issues. For this, our first project, we wanted to focus on the environment and remind people that we all share responsibility for our future. Everyone has the possibility to act, and the effects of our actions – or inactions – are written on the palms of our hands, our own fate and fortune linked permanently to those of our planet.
The logo for jewelers AU197 Gioielli had to be as simple and elemental as their name — AU representing gold on the periodic table, and 197 being its only naturally occurring isotope. The typography is handmade, just like the jewelry AU197 is known for.
The Milanese artisans behind Orco Cicli operate with a specific mission: bici di oggi fatte come quelle di ieri per durare anche domani. Loosely translated, it means “bicycles for today, made like yesterday’s, to last for the days ahead”. Just like their handmade creations, Orco Cicli’s logo had to be timeless – but there was an extra challenge. The logo also had to be simple enough to produce in metal and affix to the bikes.
Since 2001, Za!revue has been an ongoing project of mine, Filippo Anglano’s and Simone Ferraro’s. Za! is a magazine: open source, international, and purposefully low-budget (hence the black and white). Each issue revolves around a theme, like “automatic” or “amateur”.
Za! is constantly evolving, and began as a different project entirely: Revo, an experiment in collage and social commentary at a time when street art was gaining notoriety. From these individual pieces sprouted the first Za!, a photocopied zine embodying a manifesto of free expression for everybody. In subsequent issues we grew to digital print, and then finally to offset. Along the way are exhibitions, workshops, video installations and VJ gigs, all of which help us meet new contributors and continue creating space for open communication.
The magazine has been featured as a special pull-out in the Oct 2004 issue of Abitare, and in exhibitions including Colophon (Luxembourg), Teach Me (Venice), and We Love Magazines (Tokyo). You can see photos of our own exhibition, Autonomatica at http://autonomatica.tumblr.com/
for more info visit ZA website: www.zarevue.org
This limited edition Moleskine notebook highlights the award-winning work of the sixth class of Young Guns recognized by New York’s Art Directors Club. The book organizes each winner’s multimedia work and biographical info, along with details on the organization and previous winners. My favorite page is the fold-out map of winners, which expands on the traditional idea of a map for maximum readability.
to purchase this item visit
ADC website
When strategizing on an ad campaign for Kino Babylon, I couldn’t help but think of the cinema as a modern-day Tower of Babel, a gathering place not just for films, but for an eclectic community with diverse interests. The posters I created combine many languages and many formats, showing the heights people reach when they come together.
The final designs were recognized by Art Directors Club Germany and the “100 Best Posters of the Year – Germany, Switzerland, Austria” competition. They were also published in several books and magazines, including Novum and Sushi, and are included in the archives of the Museum of Design, Zurich.
On the 20th anniversary of the Chernobyl disaster, I designed this catalog in conjunction with an exhibition held at Tacheles in Berlin. Both exhibition and catalog focus on young designers from Berlin and Charkow, Ukraine, who developed projects confronting the themes of renewable energy and the history of Chernobyl. The exhibition grew out of cross-cultural visits by two design schools, and the catalog was sponsored by the BMU, or Federal Ministry for the Environment, Nature Conservation and Nuclear Safety.
When still a student, I made this poster along with Till Christ and Malte Euler. It was for a speech that designer Peter Stemmler was giving as part of the lecture series “Von Fall zu Fall” (case-by-case) — and because of the series’ name, the poster is readable regardless of which side, or “case” is put on top. We displayed the posters in sets of two, to highlight the rotation. It was noted as one of the “100 Best Posters of the Year – Germany, Switzerland, Austria”.
Self-initiated illustration project uncovering an imaginary character who collects and catalogs objects, insects, letters, stamps, etc. In the image: file of letters A