Atelier Luca Bogoni is a visual design studio creating visual identities, editorial projects, websites and communication systems for cultural institutions, museums, foundations and international organisations.

Atelier Luca Bogoni — Visual Design Studio in Berlin

Moleskine Salons
Client: Moleskine America, 2012
This year the Moleskine office in New York began organizing a sequence of events: Salons. Salons in general look at the art of conversation, and Moleskine’s aim was to bring individuals together to discuss ideas around a particular theme. The events ranged from fireside chats to events where people are standing and moving throughout the space. I was asked to create a communication including a logo, a poster and a special edition Moleskine notebook given to participants. I visualized people meeting, talking, brainstorming, having new ideas – so I thought right away of a bunch of heads exploding or catching fire and I started to draw a multitude of different characters. 
Moleskine Salons design project by Luca Bogoni
Moleskine Salons design project by Luca Bogoni
Moleskine Salons design project by Luca Bogoni
Moleskine Salons design project by Luca Bogoni
Moleskine Salons design project by Luca Bogoni
Moleskine Salons design project by Luca Bogoni