MoMA and Moleskine collaborated on a planner that could be used both as travel guide, planner, and memory-keeper: maps of the city, space for writing down events and itineraries, maps of MoMA for tracking artwork, etc. To encourage thorough use of the notebook, I developed a series of special icons indicating the different aspects of city and art. The packaging and notebook cover are connected to these icons, as are special stickers for making notes in the book and highlighting favorite places and events.