During my tenure as Creative Director and Team Lead at Ellery Studio, I had the pleasure of working on the rebranding of the Green Web Foundation. The organization’s mission is to track and accelerate the transition to a fossil-free internet. For the new
identity, we developed a flexible system of symbols that can be used in alternate ways to create the logo. The identity features a strong color palette, gradients, and the distinctive typeface Everett by Nolan Paparelli. Our goal was to create an identity that supports the Green Web Foundation in achieving its objectives.