Writing Set Video
Client: Moleskine, 2012
After designing the cover and packaging for this Moleskine gift set, I was asked to realize the video proting it. I didn’t have a big budget on this but I wanted to create something fun, so I asked Carlo (Vilma) and Marina to join me in this project, for the video and editing and also the photography.


We created a video set where we could shoot from above. On the table underneath we designed a kind of frame to hold huge paper leaves; each one became a scene of the video. Left to right a hand was writing while something else was happening around. We combined the different scenes together to give the feeling that writing never stops. We gave to the video a circular narration, starting from the notebook and finishing inside the writing box. What happens between seems like a dream, after the hand leaves the pages of the book it take us to a world of writing, or as reads the title: Where writing takes you.
© Luca Bogoni - Writing Set Video
© Luca Bogoni - Writing Set Video
© Luca Bogoni - Writing Set Video
© Luca Bogoni - Writing Set Video
© Luca Bogoni - Writing Set Video