Open 4
Client: Sale Docks, 2012
For the second year in a row I designed the communication for the collective exhibit organized by Sale Docks in Venice. This time I wanted to concentrate on typography so I
 re-designed the logo with hand lettering. The theme of this new exhibition was art/work,
the relation of these two big concepts. Can you work making art? Or the other way around, is everyone an artist in what he/she does? Thinking about these concepts I created a background for the poster that recalls water. The image I had in mind was of a woman (art) reflecting in the “laguna” and seeing instead of herself the face of a man (work). That’s what I tried to represent with the typography.
© Luca Bogoni - Open 4
© Luca Bogoni - Open 4
© Luca Bogoni - Open 4