Open #3
Client: Sale Docks, 2012
For the third edition of the collective art exhibition Open, I helped create a visual identity and some printed promotional material for Venice's S.a.L.E. Docks, an independent space for contemporary art, founded by political activists and squat advocates. Brainstorming on the logo, I kept in mind the old Open/Closed signs ubiquitous on doors of small cafés and shops. The typography connects the two and communicates the sense of being welcomed: "Hey, we're open – come in, have a look around – feed your curiosity."

When I moved on to design the poster, I had to represent Open’s collectivist spirit and also this year’s theme: the relationship between societal action and artistic work. Accordingly, I centered the logo within a chaotic cosmos of interacting abstract shapes, symbolic images and typographies, all hand-drawn. The colors help give an additional sense of collectivity, and show a part of the cosmos as active (in color) and a part as waiting to get involved (in black).
© Luca Bogoni - Open #3
© Luca Bogoni - Open #3
© Luca Bogoni - Open #3
© Luca Bogoni - Open #3
© Luca Bogoni - Open #3
© Luca Bogoni - Open #3